Strategies marketing and publicity for the music market must always be resourceful. In times of piracy, illegal downloads and low sales of CDs, artists and their Companies they must always give something new to the consumer to encourage sales.
And how can we see in this note, there are several who realized this: one of them is Juanes, who to promote his album 'La vida es un Ratico', made an alliance with a mobile phone company, for which he made a commercial and awarded songs of his own that have been preloaded on the phones.
While Ringo Starr presented his album 'Liverpool 8' on CD and as a digital download, while The White Stripes offered his followers thirteen songs from the album 'Icky Thump' in format pen drive, with a size of 512 megabytes
Another of those who chose to get out of the mold was Prince, who released his album 'Planet Earth' in the Sunday edition of a British newspaper before it went on sale in stores.
And groups like Nine Inch Nails y The charlatans -in addition to the pioneers Radiohead- They are giving away their new works through the network. Things are changing.