At previous post We saw how the so-called 360-degree strategy is the trend in the current music market, based on the conclusions drawn in the MIDEMNet forum in Cannes, of the International Record Market and Music Publishing.
In the future - already implemented today - labels will have to offer their artists many more services than the simple release of the album: for example, marketing campaigns, organization of tours or merchandising management.
And in addition, record companies must ally with the communications operators to diversify its offer and sell music online. Therefore, the future scenario (rather, the current one) will go through the strategic alliances and the multiplicity of services for artists. A challenge when it comes to finding a way around a business that has a turnover of millions but that radically changed its course.