PLAY FOR HER, the most technological and digital fragrance of Givenchy, is the most anticipated revelation of recent times. For this, an action has been created in participation with the musical website SPOTIFY in which he has invited to enjoy streaming the concert of the group "DELAFÉ AND THE BLUE FLOWERS".
Attendees were able to enjoy their favorite group live, in addition to having a meet & great once the performance is over. From home, users could also interact with them between song and song, asking them questions through the platform. EME y Facebook.
And that's not all, Givenchy completed the user experience by giving away a perfume Play for her attendees.
This action complements the one already carried out in November 2010 in which a special event was also organized in which the privileged participants could enjoy another exclusive concert -on that occasion of Anni B Sweet-.
The event took place last Tuesday, April 26, at 20.00:XNUMX p.m., in which not only all users who connected through the Spotify platform live, but also VIP guests, who had access thanks to a promotion managed through the web. You can learn more information by accessing the site www.playcongivenchy.com.