In its fever to adapt all kinds of products, Hollywood brought the GI Joe toy franchise to the big screen, and the results were not the best. Despite lousy reviews for GI Joe: The Rise of Cobra, Stephen Sommers' film grossed nearly $ 100 million worldwide, and it is very likely that you will more than recover what you invested.
Due to its commercial success, the Vice President of Paramount Pictures, Rob Moore told the Los Angeles Times that "the sequel is already being planned." By contract, the cast of main actors must return for the filming of the second installment, an obligation that its director does not have, Stephen Sommers, who already anticipated that if they want it back, its cache will have to be higher.
Meanwhile GI Joe: the Rise of Cobra remains at the top of the US box office and, with merchandising and brand exploitation, added of course to the blockbuster circuit, no one doubts that the budget of 175 million dollars that the film cost, will be recovered without problems.
Source: The Curia