Musically

Musically

Yes there are a social network that has been strongly imposed on adolescents in the United States and Latin America, is musically. But with the same force that is imposed within youth audiences (almost children, in some cases), it is unknown to the bulk of the public over 30 years.

The impact generated has been so strong that many adults have been forced to notice it. Among them a good number of parents of young people and adolescents, trying to understand what their children are doing now.

 All for education

The story of Musically's birth seems to be taken from a "pink" movie script Made in Hollywood. No one should be surprised if in a few years some equivalent of The social network, the drama around the birth of Facebook that David Fincher shot in 2010.

Alex Zhu and Lulu Yang, two promising executives within the global computer industry, embarked on a "noble" adventure. The initial idea was to create an educational social network. Users, through videos no longer than five minutes, would teach and / or learn about various topics.

Given the influence and prestige they had within the sector, It was not difficult for this pair to find investors and raise good capital to start with. Zhu became General Manager at SAP ES, a German consortium dedicated to the development of business management software. Yang was, during the five years leading up to his "educational" adventure, a director at eBao Tech Corporation.

The educational experiment didn't work out well.. The reaction of the users who came to test the trial version was too cold and half-hearted. Apparently, almost no one signed up to the idea of ​​teaching and learning as if it were Instagram or Facebook.

In order not to let the product they had already developed die, Zhu and Yang turned the matter upside down. It was then that they thought of American teens and their apparent willingness to experiment with new products.

Starting from what they had, they bet on mixing two of the essential elements of the 2.0 world: music and video. They gave it a new style and personality, leaving the new entertainment served to be consumed in masses.

Musically what is it?

It's a bit of everything. The predominance of the moving image with music as a complement. It can also be the opposite: music as the protagonist and video as a companion.

Users record themselves singing, dancing or lip-syncing. Sketches, parodies and even duets with other artists are also worth it. Creativity and a lot of sense of humor seem to be the keys. The only limitation is that the videos must not exceed 15 seconds in length.

To edit and enrich the audiovisual materials before uploading them to the network, the application has filters, effects and other gadgets.

 Is Justin Bieber to blame?

At this stage, Few remember the Canadian artist's videos posted on YouTube before fame caught up with him.. They were funny materials, where he showed all his talent. Then came the mass hysteria generated by Baby and all the songs that follow.

Thanks to the worldwide phenomenon known as the "viralization" of content, Bieber drew attention of the industry and the rest, it is history.

That type of audience, who dreams and records while doing it, of achieving instant fame, is the one that Musically pursues. And it is that, if something has caused this young social network, it is the search and the concession for many, of the Instanfama.

Bieber

The youtubers have given way to the musers, which is the name received by users "influencers" with the largest number of followers within the network.

In addition, those who enter just to see what others are doing, have a ranking of trends in the best Twitter style. The users who are setting the tone and the most viewed videos are reflected in this list. And like the breakdown that is applied in the network of the blue bird, the trends can be global or by region-country.

 Live.ly: the perfect complement

It didn't take Musically long to expand and reach an impressive number of users.. To date, more than 200 million. The definitive and express ascent to the Digital Olympus was reached with the arrival of Live.ly.

Through this platform, users can broadcast their videos live and direct. All this before being published in the public profile.

Live.ly took only three days to reach # 1 in Apple App Store downloads.

 Famous musers

musically

Fame has come to many through Musically. There are several musers that are producing money in quantities, thanks to their immense legions of fans and followers within the app.

As well, in the best Justin Bieber style, there are those who have edited singles and recorded music videos.

The top of the most outstanding musers is headed by Baby Ariel. At 16 years of age, Forbes magazine awarded her the distinction as the # 1 Digital Animator. She has also been recognized at the 2016 and 2017 Teen Choice Awards as the “Choice Muser”.

Jacob Sarterius is one of the equivalents of Justin Bieber in the new virtual platform. His talent and charisma led him straight to fame as a singer. With her debut single Sweatshirt, she entered the Top 100 on the Billboard magazine chart.

Carson Lueders is another who went from 15-second videos to having his own VEVO channel on YouTube.

 Famous in Musically

However the established musical artists did not want to miss the party either. Figures like Ariana Grande, Selena Gómez and Demi Lovato, have their legion of followers on the social network. Also other musicians not so adolescent like Shakira, Daddy Yankee or Britney Spears. Even athletes of the stature of Shaquille O'Neal have signed up.

After all, everyone wants to be where the audience is. And the audience is in Musically.

 

Image sources: RouteNote / Variety /  South China Morning Post


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