As published today by the British newspaper Financial Times An agreement between Apple and the American production company 20th Century Fox will make it possible for us to rent their films through the iTunes online store. This means that consumers will be able to download movies for a limited time.
Previously Walt Disney It was the only Hollywood studio that offered its releases on iTunes, but they could only be purchased and not rented, which is the novel point of this negotiation. Refering to Paramount, Metro-Goldwyn-Mayer y Lionsgate, They are only selling old titles, that is why, with this new proposal, it is expected to expand the repertoire of films for rent with the production companies that already had agreements.