Amid the anticipation created by the launch of his new album The END, the The Black Eyed Peas just released the video for their first single of the aforementioned album, titled Boom boom pow.
With a strong virtual aesthetic, in which Will.I.Am., Fergie & Cía blend into three-dimensional shapes, the new video clip of BEP ranks as one of the videos that will travel ad nauseam on the screens of music channels around the world. Was filmed by Motion Theory, the studio of director Mathew Cullen, who has already worked with top-tier groups like Velvet Revolver, Weezer and Modest Mouse.
For its part, The END seeks to repeat the success achieved with Monkey Business. About, Will.I.Am. assured that on this album, all "We are more concentrated, more focused and more energetic, as we used to be."
The END, acronym for The Energy Never Dies, (The Energy Never Dies) It's the band's first album in four years and It will go on sale next June 9.