The directors of the label to which it belongs Mariah Carey have thought of a new way to make money based on publicity: the last album of the diva, Memoirs of an Imperfect Angel, will be accompanied by a magazine-tribute.
Magazine-tribute? Indeed, the editors of the magazine It they will give a mini-publication of 34 pages about the artist along with the aforementioned CD, and Antonio reid (the head of Def Jam Records) explained that the idea behind all of this was sell advertising space...
"The idea was very simple… we sell millions of records, so those interested should advertise through us. The artists in my charge have a lot of impact on people… 2 million, 5 million, 8 million CDs… there are many pairs of eyes. Many magazines don't sell as much as we do"He said.
Antonio He also explained that the ad must be forcibly related with some characteristic of the protagonist of the album ...
"An advertisement for a bathroom cleaning product could not come together with a Mariah album ... only those things that faithfully reflect their tastes and hobbies will be included".