The leader of the Radiohead is leading an ambitious advertising campaign to promote the ceremony of the Grammy awards of this year, the same that will take place next month of in February.
Yorke, along with other artists like Stevie Wonder o Lenny Kravitz, has started to appear on posters and will soon appear in television commercials.
It is rumored that the English band Coldplay it would also become part of this campaign in the coming days.
A representative said that each musician who is part of it was asked to name between ten and twenty artists of their choice: The most voted are those who have formed the basis for the broadcast of television commercials and the preparation of posters.
El in Rainbows de Radiohead is nominated in the category of 'best album of the year', next to Live life… de Coldplay and raising sand de Robert Plant & Alison Krauss.
Via | LA Times